Aims to spread environmental awareness and promote environmental conservation. It focuses on issues like; environmental pollution, green environment and recycling.
Aims to stimulate the enterprises of the business sector and individuals to contribute and participate in the field of social giving, community service and volunteer work.
Aims to develop the performance of the governmental organizations in the region, including areas of administrative leadership, technical and electronic services and services provided for beneficiaries and care of human resources.
Aims to develop the spirit of creativity and the spread of best educational and administrative practices at the level of individuals and administrative entities.
The idea of this award stems from the desire to achieve excellence and encourage creativity and improve the performance and appreciation of the people of tender through honest competition between organizations and individuals. This award seeks to achieve the desired effect in the culture of the Eastern Province and the development of its performance and the advancement of its citizens and to make this award and its results a model to be emulated throughout the country.
The spatial scope of the Award was determined in the Eastern Province where the goal of the Award was to establish positive impact in the region through its citizens, the programs and initiatives implemented. This spatial focus increases the specialization of the award and its nature and thus its success.
To be a leading model in promoting a culture of excellence.
To consolidate the culture of excellence and achieve sustainable development in society.